This semantic function of the image is also central to authors from disciplines other than philosophy. In what way are images able to make sense (Boehm 2007)? Boehm’s answer makes reference to the existence of a “logic of the image”: a logic radically mute, non-linguistic, that functions as a “power of showing”. This theoretical program has precedents in the modern debate, dating at least as far back as Gestalttheorie and its 20th-century developments (Kanizsa 1979) however, the originality of the pictorial turn lies in its more distinct emphasis on culturological rather than perceptological aspects.īoehm formulates the hypothesis of an Ikonische Wende within his larger program of a “hermeneutics of the image”, that aims to broaden the scope of H.G.
Pictorial definition code#
Images establish a group of devices which constitute a code that cannot be reduced to verbal language this autonomy makes it possible to construct a discipline – or, rather, a series of disciplines – dealing with the visual codes by means of specific principles and methods.
Mitchell (1994) use the notion of “turn” to argue for analyses that are concerned with the image per se. By means of different and sometimes competing paths, G. The debates concerning the pictorial turn have two distinct points of origin: the Bildwissenschaften in Germany and the Cultural Studies in the Anglo-American context. Considered as a whole, the discussions concerning the pictorial turn became widespread in the second half of the 1980s and signaled a break with regard to the media studies mainstream, whose extreme views, either apocalyptic or enthusiastic, the theorists of the pictorial turn claim to overcome. Others instead emphasize the transhistorical significance of the expression, and use it to indicate, within whatever culture is under consideration, the importance sometimes assumed by images, and their opposition to logocentric models.
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Depending on their points of view, some authors identify the pictorial turn with a specific moment in the Western tradition, which coincides with the growing impact of the analogical image in the second half of the 20th century and the subsequent transition to the digital image. In contrast with the hypothesis of the linguistic turn, the theorists of the pictorial turn maintain that images are a fundamental instrument of rationality – not only in logical and epistemological terms but also in a communicative and rhetorical sense. The expression “pictorial turn” is derived from “linguistic turn”, and denotes the idea that in contemporary culture images, as well as their media and supports, have acquired a new central place in various fields of study.
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